Brain Bugs

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Posted by Dean Cloward on Nov 16th, 2012
I heard your presentation at Learning & the Brain. I enjoyed it and find it has application to what and how I teach. Thank you.
Posted by Vivek Raykar on Jul 6th, 2012
I am eager to read the book.I am devourer of neuroscience books.I feel very excited to have new viewpoint with which to look at our mind and our world.
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Posted by Jade on May 1st, 2012
I have yet to finish this book and I'm not entirely sure that I wan't it to end. It's incredible to understand how much research is being conducted only to barely touch the understanding of how the brain works as an entirety. Keep up the fascination and good work!
Posted by Al Denelsbeck on Apr 17th, 2012
Excellent book, and highly recommended! Knowing how our brains work and what subtle influences color our decisions are great tools towards making the best choices we can. Even from a generic curiosity standpoint, 'Brain Bugs' is a collection of fascinating info. Schoolteachers can use this as a guide towards some fun and interactive classroom exercises, and as an introduction into critical thinking. Many thanks!
Posted by Anthony Armstrong on Apr 5th, 2012
What a fantastic book!! Thanks so much for sharing this information. There was the a lot great and revealing scientifically backed information in the book, but I think the very best quote for our times was in the chapter Advertising Bugs, "... we must develop an awareness and understanding of our brain bugs, and how they are exploited.
Posted by Nusrat on Oct 14th, 2011
Hi Dean - I have not yet read the book. But watched the interview on PBS. It was really great. I am fascinated by the brain and how the "bugs" are possibly related to depression and other negative illnesses stemming from the brain. I am not sure taking medication is the only answer - perhaps basic neuro-cognitive skills can be learned to "de-bug" the code enough for living a relatively smooth life.

Thanks for your valuable research!
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Posted by Karen on Aug 17th, 2011
This is really interesting stuff... how can we now apply your learning to other bodies of knowledge? for example, what does this tell us about how children and adults learn that we can use to make educational modes more successful? what can marketers do with this information to inform the framework of their marketing campaigns? could politicians use these dynamics to better present their ideas and campaigns?
how does this influence the development of other sciences and technologies? processes within company structures and organizational dynamics?
Food for thought! It's good to shake up the status-quo and rethink all our previous assumptions.
:) K
Posted by Amy on Jul 21st, 2011
Enjoyed your interview on Fresh Air -- fascinating topic!
Posted by Ana Paula on Jul 15th, 2011
Brain Bugs applies to every aspect of our lives, and ultimately, is about who we are as human beings. Truly recommend it!
Posted by Bill on Jul 14th, 2011
Heard you on Fresh Air and promptly put it on my library hold list.

I teach boating safety and the way our heads work (especially automatic vs cognitive systems) is a big factor in whether people have and survive accidents. Keeping both systems in balance is essential in risky activities; they evolved to work together. You would find the book called "Deep Survival" a rich source of examples. Looking forward to reading another take on these issues.
Posted by Bret Peterson on Jul 14th, 2011
It's a little hard hearing about the book of someone with whom you used to discuss books. How will we be objective?
Looking forward to it.
Posted by Joe Whitehurst on Jul 14th, 2011
I listened to your interview on Fresh Air tonight. I have no reason to believe that the human brain has any intelligence whatsoever. The human mind is something altogether different, however. I make extensive use of both Factor Analysis & Principal Components Analyses. I mostly use both tools to reduce dimensionality in data sets of multidimensional reference axes (n-dimensional coordinate systems)--which are bipolar in nature. I deal with negative factor (or component) loadings by "reflecting" them so that all loadings are positive. In my work I deal with the mind, and I take an unapologetic approach that accepts the multidimensional nature of the mind phenomenon or mind event. If pushed, I will cite C. Lloyd Morgan's (following Alfred North Whitehead) notion of the "emergent” to explain how the mind is completely different from and separate from the brain. I'm not certain how far down the evolutionary taxonomy I would go with this notion, but I'm certain the mind event is not limited to humans. I completely ignore Rene Descartes except for his most important contribution--his construction of, or notion of, the Cartesian Coordinate System. I leave the brain to the Biologists and their brethren, the Physiologists and their very distant relatives, the Biochemists. And I have been singularly unimpressed with what the Physicist, all of them of whatever flavor, have suggested. And don't get me started on the "Cognitive-Neuro-Scientists" or whatever they call themselves today that is thought to be fashionable and thus have social status in today’s' technological climate. Who knows what tomorrow may bring? I think I can see just over the horizon a group calling themselves Political-Economic-Financial-Behavioral-Cognitive-Neuro-Scientists with geopolitical ambitions! I fear Sara Palin will be their leader.

When I hear or see today’s "Cognitive-Neuro-Scientists" excitedly, and pretentiously report that they have imaged metabolic activities in various parts of the brain using MRI, CAT scans, CT scans, PET or, the latest wrinkle, 64-slice PET-CT that are associated with various “thoughts” or “cognitive activities”, I am prompted to ask, “So what”. These small research groups behave like roving bands of Aborigines from tribes located in the Outback of Australia or the remote jungles of Brazil who happen upon a working battery powered portable color TV. They can change the picture and sound by pushing buttons, twisting knobs, and poking a stick into the innards until they poke too hard or in the wrong place and it stops working. But they have no possible understanding of any of the principles involved that produce the pictures and sound. So too the Cognitive-Neuro-Scientists, They have no possible understanding of what principles are involved in producing the “thought” or “cognitive activities”. And sometimes they too poke too hard or in the wrong place, and the helpless creature stops “working”.
Posted by Pete on Jul 14th, 2011
Just discovered your book thru a tweet by FreshAir. I love the excerpts already posted.

Can't wait to read! Neuroscience, psychology and contemplative practice are all coming together with insightful ways on how we can better use our brains.

I don't care how many on/off switches scientists string together; they will never create a soul!

Great work.

Pete Smillie
Posted by David Palermo on Jul 13th, 2011
Hi... I just bought Brain Bugs tonight on Amazon and look forward to reading it. I am reading "The Believing Brain" by Michael Shermer right now and will read your book afterwards. I bought it because I am fascinated at how and why we believe what we do. Advertising, Conspiracy Theories, etc.. political issues, climate change deniers, evolution deniers etc... I hope to gain some more insight into the brain and how/why we think the way we do. I look forward to your book...

David

www.davidpalermo.com
Posted by Sinead Tyrrell on Jul 12th, 2011
Hello Dean,

My name is Sinead, I work for Newstalk 106-108fm, a national speech broadcaster here in Ireland. We are hoping to arrange an interview with you in relation to your book "Brain Bugs - How the Brain's Flaws Shape Our Lives".

If you can reply through email if you would be interested in setting up a pre-interview chat about the book. Thank you for your time.

Kind Regards,

Sinead

Researcher
Posted by Nina Stolpe Elnaes on Jul 11th, 2011
As soon as I return to USA I will by the book !! There is no End when it comes to the brain !
(My speciality is in Anesthesia for Neurosurgery)
Posted by Iris on Jun 30th, 2011
I discovered that when I think of the word "cat", my brain returns "attack, sharp claws, run, horror, and enemy" ~ these are the associations in my brain!! After I read Chapter 5, I completely understand my fear of that fluffy creature! Thanks a lot Dean!
Posted by Lisa on Jun 25th, 2011
Parabens Deanny! Can't wait to read to whole book!!
Posted by Teddy Hogan on Jun 21st, 2011
Couldn't agree more!! Many congrats!!!!!!!!!!

Luv
Teddy
Posted by Judy Buonomano on Jun 21st, 2011
Congratulation Dean! My order is in...can't wait to get my copy.
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